I think it's best when creative executions have images of people on them. I learned early on when sightseeing, it's one thing to take a picture of a mountain or statue, which are often very interesting in real life, but can be pretty dull in a picture. But if you add a person to the image, then it can get much more interesting. Who is that? What are they doing? Now the picture tells a story. This pizza box has such a bold image of Patrick Swayze it draws the viewer in.
Tuesday, December 23, 2008
Great Creative!
I think it's best when creative executions have images of people on them. I learned early on when sightseeing, it's one thing to take a picture of a mountain or statue, which are often very interesting in real life, but can be pretty dull in a picture. But if you add a person to the image, then it can get much more interesting. Who is that? What are they doing? Now the picture tells a story. This pizza box has such a bold image of Patrick Swayze it draws the viewer in.
Friday, November 14, 2008
And eBay
Flickr find

Here's another box that someone thought was interesting and engaging enough to post on Flickr.com. You can see it here... http://www.flickr.com/photos/cru/3029325490/
Thursday, November 6, 2008
Pizza in Chief!

It's no surprise President Elect Obama is big pizza eater. The two demographics that eat pizza the most are college students, but indexing even higher are upscale dual income families with school age kids. So a pizza box ad with Mangia Media could someday make it to the White House...Hmmm, on second thought we've produced over a hundred million pizza box ads, so maybe one already has. ;-)
Monday, October 27, 2008
Here's a couple of new boxes. Blackberry and Boost Mobile. These are good examples of spot printing. Blackberry is 2 colors, blue and black. While Boost has 3 separate colors. Spot printing is more economical than 4-color process printing and it can be as powerful when exectuted well like in these examples.
Friday, October 17, 2008
And Now a Word from Our Client
Tuesday, October 14, 2008
Our Plant
One of the keys to our success is that we are a partnership with a manufacturer of pizza boxes who has 20 years experience. So when our clients boxes are printed, we don't have to bid out production, wait for a supplier, or worry about any of that. We just place them in production and the boxes are made and seamlessly placed into pizzerias. I love going into the plant and watching the boxes come off the production line. Pizza box ads are a nice form of media in that you can actually hold them in your hands (vs say a radio spot).
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