Tuesday, September 23, 2008

Video by pizza box fan


http://www.livevideo.com/video/jdplvy07/6B0A110C152A477AB25CA42D908B37CF/wwe-pizza-box.aspx
Click on the above link for a video posted by a fan of WWE and pizza box ads. This guys' excitement about getting a pizza box ad pretty much sums up the effectiveness of pizza box advertising.

Tuesday, September 16, 2008

Another New One!


We have a long history (well relatively speaking) with WWE. We've promoted Wrestlemania's, pay per views, WWF on USA, and now WWE SMACKDOWN on MyNetwork TV.
Check out the box, and notice the affliate ID, we were able to change that out for the client for many many markets!

Friday, September 12, 2008

Superbowl Ads On NBC Almost Sold Out


The big news today is that Superbowl ads on NBC TV are almost sold out.
"The National Football League season is only a week old, but General Electric's NBC Universal says it has already sold about 85% of the available spots, up from the 60% that is standard this time of year. The robust sales pace comes despite an estimated 10% price increase from the last Super Bowl, and NBC says there are only about 10 spots left."
Not to worry, Mangia Media has availability for pizza box ads during the Superbowl (which just happens to be the busiest pizza day of the year!) So you maybe you can't get a 30 second spot during the Superbowl...but you can get a 30 minute ad with Mangia Media

Monday, September 8, 2008

OOH Media Plan Award Finalist


The OAAA has announced their OOH Media plan award finalists. One of the finalists is Outdoor Services for the Showtime programs Weeds and Californication. We produced a great looking box for this campaign so we are pleased to play our small part. Making our clients look good is what we are all about!

Monday, September 1, 2008

Latest and greatest


Here are the new boxes. They look great. One is for ABC TV's programming on DVD, and the other is for the new game show "Opportunity Knocks", also on ABC. TV and pizza, the perfect match!

Thursday, August 28, 2008

New Boxes!


I expect to have some new boxes in hand today. And I can't wait to see them. After 8 years and roughly 200 different boxes, I am surprised how anxious I am to see these. I still get a thrill seeing new boxes (especially with good creative). The campaigns aren't scheduled to start for a few more days, so I'll have to wait before I post them, but they are very cool. Whenever I see a new box, it reminds me of the time 8 years ago when I saw our first ad that was for the History Channel (who is still a fequent client). And the time I saw our first 4-color process box (7 years ago!). It was for the movie 8 Legged Freaks and it blew us away. (above)

Wednesday, August 27, 2008

What are we?


I find it ironic that pizza box advertising is classed as "out of home". Since most take out and delivery pizza is eaten IN THE HOME. So the ad is seen in the home, near the TV, computer, phone, and usually in a group. Should we be classed as print like a magazine? Yes, the ad is printed on the box, and instead of a bunch of articles you have a pizza as the content. How about interactive? Since everyone interacts with the media by sticking their hand in the box and grabbing a slice (or three). We are also classed as "non-traditional" media, which I guess we are...though I was surprised to hear a media buyer refer to us as "Traditional Out of Home" the other day. Whatever we are called or classed as, the point is pizza box ads are pretty powerful stuff...A rose by any other name...