Pizza Dominates Mobile Directory Enquiries
"Tellme Networks has published the results of a nationwide survey of US adults about consumer phone behavior and attitudes. The study, conducted by Harris Interactive, uncovers key generational differences and similarities in Directory Assistance use among Millennials (Age 18-28), GenXers (Age 29-40) and Boomers (Age 41-60). The study shows that the businesses people search for on the phone - from where to eat, to where to shop, to what to do [ clearly reflect the varied needs and tastes of different demographic groups and lifestyle segments.
Yet, one passion that spans across all age groups is the desire for pizza, as pizza parlors topped the list of 411 restaurant requests....
The study shows that among the 411 restaurant requests, the convenience of pizza takeout makes pizza parlors the most popular."
Another testament to the popularity of pizza, along with the appropriateness of the media for mobile phone co's.
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